Mentor Neto, 2021

About

Who am i?

I'm Mentor Neto, a CCO with 30 years of experience

Great knowledge of creative processes working in the Creative Departments of agencies such as ALMAP/BBDO, JWT, and McCann.
Founder, Senior Partner, and CCO of Talkability/Bullet Group, the biggest, most effective, and most awarded Integrated Communication Agency of Brazil.
Juror of Cannes Lions Festival, El Ojo de Latino America, Wave Festival, and Clube De Criação de São Paulo.
McCann Worldwide Creative Council member (2000 - 2006).
Proxxima Meio&Mensagem consultant (2008 - 2010).
Clube de Criação de São Paulo director (2012 - 2016).
CONAR consultant (2017 - present ).
Frequently writes for trade publications such as Meio & Mensagem, and Propaganda & Marketing.
Over 180.000 followers on Facebook.
Over 150.000 followers on Twitter.
Weekly columnist on ISTOÉ magazine.
Four published short story collections: Ódio, Raiva, Ira e Outros Prazeres Diários (Ed. Dash, 2016); Proibido Estacionar e Outras Histerias Urbanas (Ed. Dash, 2017); Família, Amigos, Amores e Outros Usos do Prozac (Ed. Realejo, 2018); and Crônicas de A a Z (Ed. Realejo, 2019). Fluent in Portuguese, English and Spanish

Name:

Mentor Neto

Email:

neto@spinoff.digital

Age:

From:

Sao Paulo, BR

Download CV

Education

BBA, Advertising

Escola Superior de Propaganda e Marketing

Awards

First two Promo Cannes Lions of Brazil

2008

Caboré

2008

Over 250 awards including Cannes Lions, D&AD, London Festival, El Ojo de Latino America, Wave Festival, Effie, and Clube de Criação de São Paulo.

One of the three most influentials Creative Professionals at the Scope Report

2014 and 2015

One of the ten Promo Creative Professionals of the decade

2018

Experience

Art Director

ALMAP, BBDO / 1982 - 1986

Created storytelling campaigns, for clients such as Unilever, VISA, and Volkswagen. Managed campaigns with specific focuses in order to meet customer needs and creative visions. Developed strategic communication and marketing plans. Contributed to the creative process through original ideas and inspiration.

Senior Art Director

JWT, WPP / 1987 - 1992

Created storytelling campaigns, for clients such as Havaianas, Unilever, and Nestlé. Managed campaigns with specific focuses in order to meet customer needs and creative visions. Developed strategic communication and marketing plans. Contributed to the creative process through original ideas and inspiration.

Founder, Senior partner, and Chief Creative Officer

Bullet Group / 1992 - 2021

Managed a team of 150 advertising and marketing professionals. Created highly successful digital and shopper strategies for various platforms to attract customer engagement, leveraging sales in over R$ 2 billions in the last 20 years for clients such as Unilever, Coca-Cola, Nestlé, P&G., Ford, Volkswagen, VISA, MasterCard, and Itaú. Effectively and concurrently managed over 250 accounts to increase company revenue, including the Creative Direction of two Olympic campaigns for Coca-Cola and two Latin American World Cup campaigns for MasterCard.